Privacy notice
Last updated 27 October 2026
This notice explains what personal information Aethere collects when you visit aethere.ai or contact us, why we collect it, and the rights you have over it under UK data protection law (the UK GDPR and the Data Protection Act 2018).
Who we are
Aethere is the data controller for the personal information described in this notice.
- Registered name: Aethere Ltd
- Registered in England and Wales, company number 17543568
- Registered office: 66 Paul Street, London EC2A 4NA, United Kingdom
- Contact: [email protected]
What we collect
When you contact us. If you email us, we receive your name, email address and anything you include in your message, such as your company, job title and what you'd like to discuss.
When you visit the site. Our hosting provider records technical information about each request, including your IP address, browser type, the page requested and the time. This is used to deliver the site and keep it secure.
Fonts. The site loads its typefaces from Google Fonts. To deliver them, your browser connects to Google's servers, which receive your IP address.
Analytics, only if you agree. If you accept analytics cookies, we collect information about how you use the site, such as pages viewed and time on page. If you reject them, or make no choice, no analytics run.
Team sign-in. Parts of the site are restricted to the Aethere team. When a team member signs in, their email address and sign-in time are processed to check their access.
We do not knowingly collect special category information, and we do not sell personal information.
Why we use it, and our lawful basis
| Purpose | Information | Lawful basis |
|---|---|---|
| Replying to your enquiry and discussing working together | Contact details, message content | Legitimate interests in responding to business enquiries; steps before entering a contract, where relevant |
| Running and securing the website | Technical and log data | Legitimate interests in operating a secure website |
| Understanding how the site is used | Analytics data | Consent, which you can withdraw at any time |
| Controlling access to restricted pages | Team member email and sign-in records | Legitimate interests in protecting confidential material |
| Meeting legal obligations | Any of the above, as needed | Legal obligation |
Who we share it with
We share personal information only with providers who help us run Aethere, under contracts that require them to protect it:
- Website hosting, security and team sign-in: Cloudflare
- Fonts: Google
- Email: our email service provider
- Analytics: our analytics provider, if you consent
- Professional advisers, such as lawyers and accountants, where needed
We may also disclose information where the law requires it.
International transfers
Some of these providers process data outside the UK, including in the United States. Where this happens, we rely on recognised safeguards, such as the UK Extension to the EU-US Data Privacy Framework or the UK International Data Transfer Addendum to standard contractual clauses.
How long we keep it
- Enquiries: up to two years after our last contact, unless we go on to work together, when our client records apply.
- Website logs: kept for the provider's standard security period, which is usually short.
- Analytics: no longer than 14 months.
- Your cookie choice: 12 months, after which we ask again.
Your rights
You have the right to:
- ask for a copy of the personal information we hold about you
- ask us to correct information that is wrong
- ask us to delete your information
- ask us to restrict or stop using your information
- object to our use of your information based on legitimate interests
- receive your information in a portable format, where this applies
- withdraw consent at any time, where we rely on it
To use any of these rights, email [email protected]. We will reply within one month.
If you are unhappy with how we handle your information, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We'd appreciate the chance to resolve your concern first.
Cookies and similar storage
We keep cookies to a minimum. Essential storage is always on, because the site cannot work properly without it. Analytics cookies are only set if you accept them.
| Name | Type | Purpose | Duration |
|---|---|---|---|
| aethere-consent | Essential (browser storage) | Remembers whether you accepted or rejected analytics | 12 months |
| CF_Authorization | Essential (cookie, team only) | Keeps a signed-in team member signed in to restricted pages | Up to 24 hours |
| Analytics cookies | Analytics (only with consent) | Measure how the site is used. We will list each cookie here before analytics are switched on. | Up to 14 months |
You can change your choice at any time.
Changes to this notice
We will update this notice when our practices change. The date at the top shows when it was last revised.